Vatan Öz / Avrupa / London - The Argentine Football Association (AFA) held a high-profile event at London’s Emirates Stadium on December 16, unveiling its global brand value and international growth strategy. Partnering with Brand Finance, the world’s leading brand valuation firm, the association showcased its journey toward becoming a truly global sports brand.
Leandro Petersen, AFA’s Chief Commercial & Marketing Officer, highlighted the importance of strategic planning and professional management in the federation’s growth. “We’re not only focused on football results, but on building a global brand with identity, values, and a clear expansion strategy,” Petersen explained.
World Cup-winning goalkeeper Emiliano “Dibu” Martínez also attended, emphasizing the unique global connection between Argentine football and its fans. “The passion for our team knows no borders. Every jersey worn worldwide represents a shared identity,” he said.
Brand Finance revealed AFA’s value in the global sports market and highlighted the association’s strong sponsorship network, which positions it as the federation with the most global sponsors. Genius Sports joined the event to discuss the role of data, technology, and innovation in commercial growth.
The event, held with the support of Arsenal FC, demonstrated AFA’s commitment to global visibility and strategic partnerships, projecting Argentine football onto the world stage with a strong, sustainable commercial model.
