Sportradar Group AG and Euroleague Basketball have agreed to a multi-year extension of their official data and audiovisual (AV) betting rights partnership.
The renewed agreement begins with the 2026-27 season and will give Sportradar exclusive global distribution rights for Euroleague Basketball’s official data and AV betting rights through 2031.
The deal covers more than 650 games each year across the EuroLeague and BKT EuroCup competitions.
Sportradar said the extension strengthens its global basketball portfolio and supports the continued development of the sport through technology, innovation and enhanced fan engagement.
The company currently works with a number of major basketball competitions, including the NBA, WNBA, NBL Australia, NBB Brazil, CBA China, LNB France, GBL Greece, LBA Italy and ACB Spain.
Expanded betting and fan engagement products
Under the renewed partnership, Sportradar will use its global distribution network, official data capabilities and technology to develop new betting and fan engagement products.
The company said the agreement will support deeper integration of official Euroleague Basketball data into products including expanded micro-betting and player markets, giving fans additional ways to engage with teams and players.
Sportradar will also continue providing integrity services to Euroleague Basketball, including betting monitoring through its Universal Fraud Detection System AI.
The partnership will also include education workshops for players and administrators aimed at raising awareness and helping prevent match-fixing.
“A shared strategic commitment”
Euroleague Basketball CEO Chus Bueno said the organisation was pleased to extend its partnership with Sportradar, describing the company as a trusted partner with a shared commitment to innovation and premium experiences for basketball fans worldwide.
Bueno said the long-term agreement reflected the strength of the EuroLeague and EuroCup as platforms for global organisations, while creating new opportunities to engage fans, support clubs and generate additional value for the competitions and their stakeholders.
Sportradar EVP Rights and Strategic Projects Moritz Gloeckler said the agreement strengthened the company’s position as an official data rights holder across major basketball properties.
Gloeckler added that the renewed partnership would create new commercial opportunities and support the development of innovative basketball solutions designed to enhance the global fan experience.
