Following the meeting of the Euroleague Commercial Assets (ECA) Shareholder Clubs held on October 6 in Lake Como, Euroleague Basketball today unveiled the key economic pillars of its 10-year business plan approved by all 13 shareholder clubs. The plan sets out a long-term growth strategy focused on increasing the value of the League and its clubs, expanding the competition through two franchise expansion windows, and strengthening clubs’ financial sustainability.
€3.4 billion to be distributed among the participating teams over the next 10 years.
•Euroleague Basketball targets €648 million in annual commercial revenues by Year 10.
The combined projected value of the League and its clubs is set to reach over €13 billion over the next 10 years.
The plan aims to significantly increase the League’s commercial revenues and economic distributions to participating clubs, while creating new opportunities for investment and expansion. It builds on the growth achieved over the previous decade and establishes a framework to further strengthen the EuroLeague’s position within the European and global basketball landscape.
Over the full 10-year period, the League projects total distributions of €3.4 billion to participating teams over the 10-year period, comprising €2.2 billion from revenues and €1.2 billion from franchise fees.
Commercial growth and increased distributions to clubs
Under the 10-year business plan, Euroleague Basketball targets €648 million in annual commercial revenues by Year 10. This ambition builds on the League’s track record, having achieved 5-fold commercial revenue growth over the previous 10-year period.
Economic distributions to clubs are projected to reach €2.2 billion over the 10 year period reinforcing the League’s commitment to sharing the value generated by the competition with its participating clubs.
Expansion opportunities and new investment
Expansion represents another key pillar of the 10-year strategy. Euroleague Basketball currently has 15 binding offers on the table, with a combined value of €1.2 billion, reflecting the interest in participating in the competition's future development.
The business plan forecasts €1.2 billion in franchise fees through two potential expansion windows, scheduled for 2027 and 2031. These fees would be additional to the commercial distributions generated for participating clubs, creating further opportunities to increase the economic resources available across the League.
Franchise transformation and long-term value creation
Based on current estimated valuations of €1.8 billion for the licensed clubs collectively and €1.4 billion for the League, the plan forecasts substantial long-term growth over the next decade.
The transition to a franchise-based model is expected to deliver an immediate increase in the value of both the clubs and the League from the 2026-27 season, with an anticipated 25% uplift in value.
By the end of the 10-year time horizon, the collective value of the current licensed clubs is projected to reach €5.4 billion, representing a threefold increase, while the value of the League is forecast to reach €7.98 billion, equivalent to 5.7 times its current estimated value, over next 10 years.
The franchise transformation is designed to provide a long-term framework for investment, stability and commercial growth, while enabling clubs to benefit from the increasing value of the overall competition.
