Asda has donated over £10m in five years to help FareShare, who support 10,500 charities across the country.The donation is in addition to food contributions made by Asda, with the equivalent of 6.6 million meals donated by its stores depots and home office in 2021.One of the charities who receive food from FareShare is PL84U Al-Suffa, a charity in Waltham Forest, east London, which provides support for their local community; bringing together diverse communities facing hardship, to help tackle poverty, cultural deprivation and isolation.Saira Begum Mir BEM, BCAc founder of the charity, said: “We serve a diverse community and get to know people as they sign in before they shop. All items are free and they have access to ambient and fresh produce as well as bakery items, dairy, meat and treats”.“Food is used to celebrate. During Ramadan we source different foods such as dates and milkshakes at the beginning of the fast and have food for celebration once Eid arrives. We also deliver food parcels to those who are vulnerable and isolating.”
Kloe Tegg, Asda’s Better Starts Manager, said:
“We know it is a particularly worrying time for those struggling at the moment. We work with FareShare to help those vulnerable families and provide food to those who need it most.
“Food is a great way to bring communities together, in particular during religious festivals such as Ramadan and I hope our work will help local charities provide support and food to those who are struggling.”
Lindsay Boswell, Chief Executive, FareShare said:
“We’re extremely grateful for Asda’s ongoing support and we’re proud to be working hard to get good food to communities and faith groups throughout Ramadan and all year round. This vital funding will mean we’re able to continue supporting thousands of charities and community groups working with some of the most vulnerable people across the UK.