PURE LONDON

Making sustainable garments starts with creativity in the design. My Designs includes Sophisticated dresses, flattering skirts, super cool jackets and everything else to look fabolous.

Collection - SUS-tainable Material- SELALMAZ fabric (Selalmaz has a very fine surface structure of the woven type. It was used as the female head scarf in the traditional sense. Hand weaved in Kastamonu/Turkey ) Fibre- Bamboo

Serap always searches for the new and experimental in her creations based on a special combination of her concepts and designs. One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. Serap’s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. Every detail, high quality of standard, tradition, and craftsmanship is being cared for.

Serap’s collection offers a striking blend of designs with displays grace and beauty that is not only an instant impression but all day and every day wear. She believes simple and small sophisticated detail presents new meaning to the woman and fashion.

Pure London is the UK’s favourite fashion buying destination, bringing together mid-to-high end womenswear, young fashion, footwear, accessories, childrenswear, lingerie and swimwear all under one roof.

Held twice a year, every February and August at London Olympia, Pure London continually attracts over 12,000 fashion buyers each season. This February at Pure London you will find the Autumn/Winter 2013 fashion trends.

Pure London presents a diverse array of contemporary womenswear brands. Carefully edited into four distinct sections, buyers can source brands by style and price point – it’s the ideal opportunity to find the next best-seller.

For buyers on the lookout for fashion-led, progressive designs for their customers, brand new section Directional Edit offers the most inspirational designs in the market.

Retailers to source timeless international collections can find the best offering in Studio. Those looking for stylish evening and occasion wear brands head no further than Boutique. Directional returns with a selection of contemporary womenswear labels.

Buyers from the last show included:

amazon.co.uk, American Pie, Anthropologie, Arnotts, ASOS, Attic, Black Truffle, BrandAlley, Choice, Debenhams, DV8, El Corte Ingles, Fenwick, Fortnum and Mason, Harrods, Harvey Nichols, House of Fraser, John Lewis, Joy, Jules B, Lipsy, Luncacy, my-wardrobe.com, New Look, Next, Oliver Bonas, pretaportobello.com, Psyche, Republic, River Island, Selfridges, Start Boutique, Stylistpick, surfdome.com, Sunday Best, The Arcadia Group, The Dressing Room, Urban Outfitters

Hall/Stand: M113
http://www.purelondon.com/page.cfm/Action=Exhib/Exhi

Serap Pollard 

Serap Pollard was born in Istanbul, Turkey. Her talent for design was obvious as she graduated from Marmara University, Fine Arts Faculty with a Bachelor’s degree and Distinction in Fashion Design.

In 2000, she completed certificate courses in Fashion Design and Technology at London College of Fashion, University of the Arts, and Central Saint Martins College, adding to her already impressive resume.

Her success was awarded with Outstanding Achievement during her studies, as she participated in Design Contests held both in Turkey and England.

Serap entered into the professional world of design by working alongside the renowned Chris Liu as an Assistant Designer. She was further immersed in Catwalk Shows for a several Seasons, followed by Fashion Fairs in London’s Fashion Week.

After working for 10+ years in London with well-established companies (Laura Ashley etc.) and Designer Brands which continuously attended International and National Fashion Fairs, she launched her brand under the name of SERAP POLLARD LONDON in 2011.

Serap always searches for the new and experimental in her creations based on a special combination of her concepts and designs. One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. Serap’s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. Every detail, high quality of standard, tradition, and craftsmanship is being cared for.

Serap’s collection offers a striking blend of designs with displays grace and beauty that is not only an instant impression but all day and every day wear. She believes simple and small sophisticated detail presents new meaning to the woman and fashion.

Serap Pollard London is sold in various exclusive boutiques over the UK.