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The world food range just got bigger and better at Asda

The range expansion will be boosted across eight ethnicities groups: Mediterranean, South Asian, Caribbean, Polish, Sri Lankan, Romanian, Bulgarian and African. To continually meet the demands of these ever-evolving demographics and after talking in-depth with a range of customers, Asda is re-launching its ambient range in August. Introducing a new line of Mediterranean products across selected Asda stores, these will include brands such as Cypressa and Gama, with lines such as pasta and pulses.  A regular shopper at the Asda store in Beckton, Seyhen Korel said: "It’s great to hear that Asda are introducing more Mediterranean based products and at good prices too. I also like to do all my shopping under one roof as I don’t like to shop around to pick different things at different stores and that parking is not a hassle too.” With the growing needs of the Mediterranean community, Asda are adding an array of products to the daily repertoire of dishes for the customer. With varieties of 500g Ankara pasta available at 3 for £2, or Dimes flavoured juices at 5 for £4, there is something for everyone in the family. 

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