As the brand's Creative Consultant, the 31-year-old was the VIP at the launch of Eyeko's new bespoke mascara service. And after a bit of hard work at the Harvey Nichols launch, Alexa hit one of her favourite London restaurants to celebrate her latest venture with close pal Pixie Geldof. Alexa, looking chic in a red and black striped jumper and jeans, was the perfect poster girl for Eyeko's launch of the world's first personalised mascara service yesterday. The fashion lover hit Harvey Nichols to celebrate the counter opening in the renowned department store. The star and Eyeko Mascara Editors explained how the service will advise and prescribe the perfect mascara. (www.dailymail.co.uk)