Sir Martin DavidsonVictorian Britain was associated with gunboat diplomacy and there are still some people in this country who think of power in terms of military might. But since the Second World War, Britain’s “soft power” has been more in evidence, not least through the work of the British Council and the BBC World Service. The Council’s Director, Sir Martin Davidson, was the guest speaker at a Global Strategy Forum event at the National Liberal Club this lunchtime and underlined how the teaching of English abroad and the fact that so many foreign students come to the UK to study both help this country’s economy as well as its global presence. Without overtly criticising the Government for not increasing the Council’s presence around the globe (in stark contrast to China’s Confucius Institutes, for example) Sir Martin did nonetheless point out that the negative coverage in the Indian Press of the immigration and visa debates in the UK had directly led to a fall in the number of students from India applying to study here. I asked him what the British Council is doing or could be doing to counter the pernicious influence of the Daily Mail, Daily Express and UKIP on our reputation not just in India but globally, without getting an entirely satisfactory answer; but of course to be seen publicly to criticise influential British media might be difficult in Sir Martin’s position. Politicians and journalists need not operate under such constraints, however, which is why I spend so much of my time offering an alternative British narrative to that served up in the right-wing red-tops or the Faragistas’ pubs. The UK does still have a degreee of soft power, though it is redcued because of reductions to the budgets of the British Council and the ludicrous decision to integrate the World Service into the main BBC new and current affairs output. That soft power is increased by our membership of the European Union and is often a force for good in the wider world, which is why those of us who believe that need to stand up and say so.